In Germany, Sandtler is considered the leading company for motorsports accessories and racing parts. From driver suits to strut bars, from balance beams to intercoms, from tank systems to team shirts, there is almost nothing that Sandtler does not carry. It specializes particularly in safety equipment for drivers and race cars. The extensive selection of racing overalls, especially from the Sparco brand, as well as safety-related products like race seats, belts, roll-over cages, make up the lion's share of the business. In addition to the selection of racing parts, Sandtler also offers accessories for the amateur sports car driver: Whether sports exhaust silencers or sports seats that comply with registration requirements, Sandtler can meet almost any request for increased sportiness. The catalog is supplemented by spare parts and parts subject to wear for road vehicles from well-known manufacturers, including clutches, brake disks, and shock absorbers.

For the ninth consecutive year, the long-time media partner of the Essen Motor Show, the Axel Springer Auto Verlag, will use the world's most diverse automobile trade show as a stage to honor important persons of the industry. During the "Evening of Winners," famous race car drivers from the Auto Bild Motorsport magazine's squad as well as pilots from the "speed academy" of the Deutsche Post will be honored. In addition, the winning cars selected by the readers of the Auto Bild Sportscars magazine will receive awards.

New this year: As a spectacular show opener on the first day, an outdoor event has been planned in which drivers and cars from different race circuits will be presented live.

In the motorsports arena in exhibition hall 7, dare devil drivers will take the audience's breath away. The "pit lane" will once again be the central meeting point for active drivers, fans, sponsors, and race event organizers.

At the leading trade show for the tuning industry, numerous innovations for even more driving pleasure and fun will be celebrated at the auto premiere. Members of the VDAT – Verband der Automobil Tuner [Association of Automobile Tuners] will show what their cars are made of in the noble ambience of the "VDAT Tuning Salon."

To satisfy passionate car-crazy fans, rare and historic cars will also be on view in the "Classic Cars" exhibition area at the Essen Motor Show. In this area, the 100th anniversary of the founding of Alpha Romero will be celebrated during the special exhibition "100 years of Alfa Romeo."

A special highlight of the trade show: Mercedes-Benz will have an exhibit on 100 years of the legendary super sports car from the brand with the star. Additional special exhibits and events will be dedicated to legendary hot rods, the newest design creations from automobile manufacturers and the world's best design studios. Lavishly tuned motorcycles will dazzle spectators in the "speed bike show." ADAC will exhibit the winning cars in its race circuit, and the winners of the Hella Show and Shine Award, a unique tuning competition, will enjoy the spotlight.

TOPauto 2011 will give a sneak preview of the best car innovations nominated by journalists for the coming year at Essen Motor Show. The Essen Motor Show will also make its contribution to this year's European cultural capital with a big show called "Driving Culture RUHR.2010." During this event, 53 extraordinary cars from the 53 RUHR.2010 cities and communities in the RUHR metropolitan region will document the eclectic enthusiasm for the technical and cultural assets of the automobile in the Ruhr region of Germany.

The racing series of the ADAC from the car, motorbike and cart sports will be presented. The winning cars from the ADAC GT Masters and the ADAC Formel Masters, the fastest bikes from the ADAC MX Masters and the ADAC Junior Cup will be on show. The drivers of the series will also be in Essen as the award ceremonies for this year's winners are being held here.

Hermann Tomczyk, the ADAC Sport President, supports the new concept of the ESSEN MOTOR SHOW: "I am especially pleased that the ESSEN MOTOR SHOW is going back more to its roots and I can only welcome this development. As a competent and leading representative of stakeholders in all matters relating to mobility, the ADAC has gladly been a partner in time-tested fashion of the ESSEN MOTOR SHOW for over 20 years.“ And the ADAC will again be at the ESSEN MOTOR SHOW 2011.

His enthusiasm for cars is rooted not least of all in his regular visits to the ESSEN MOTOR SHOW. Chrome and engine noises, stars and HP have fascinated him since he was a child. Now Martin Uhlendorf can look forward to being able to influence the operational side of business and leave his mark on the show.

Contact: Dr. Martin Uhlendorf, Fon +49.(0)201.7244-225, Mail

This decision by Mercedes-Benz could be the starting signal for other reputable companies and so we will be able to provide you with more good news in the coming weeks about show participations of the automobile manufacturers and importers.

SKN will be presenting the new Z24, one of five vehicles, at the ESSEN MOTOR SHOW. This two-seater catapults from 0 to 100 km/h in 3.9 seconds. Provided with a sound which will definitely give you goose pimples, the Bavarian convertible growls towards the 300 km/h mark and gives the impression of being fast-revving, impulsive, powerful and controllable. The BILSTEIN B16 adjustable suspension developed in co-operation presses the BBS CH motorsport rims with Conti tyres onto the asphalt.

The fans of Elia can look forward to recently tuned models which have so far not be exhibited at any fair. The company in Langenzenn will be presenting vehicles of the brands Renault, Nissan and Dacia in Essen.

Meguiar´s – the No. 12 vehicle care manufacturer from the USA – will also be present again with its accustomed quality in Essen in 2010.

"The ESSEN MOTOR SHOW is a fixed date in our calendar," says Petra Bruckhuisen from Apollo Vredestein.

"Dress to impress with dectane autocouture". That is this year's motto of Dectane GmbH for the ESSEN MOTOR SHOW 2010. Dectane will again be here as an exhibitor as the ESSEN MOTOR SHOW is one of the most important shows in Germany for Dectane. Here, the company can make direct contact with the end customer and present its new products for the coming year. The trend is clearly heading towards safety-relevant LED lighting, above all in the area of LED daytime running lights. As in 2009, Dectane GmbH will be showing many innovations in Essen.

For this reason, we are expressly pointing out that there are NO business relationships between suppliers such as

• Commercial Online Manuals S de RL de CV (exhibitor directory: Expo Guide)
• Construct Data AG, Austria (exhibitor directory: Fairguide)
• Matic Verlagsgesellschaft mbH, Germany
• etc.

Our official service partners are A. Sutter Fair Business GmbH the fair catalogue and KOMpool GmbH for the on-line exhibitor directory.

We do not give any other suppliers either your exhibitor data or the permission to contact you!

A total of 55 motorcyclists and motorbikes rolled into the ESSEN MOTOR SHOW 2009. Street fighters, choppers, classic bikes, and scooters also caused a sensation as well as the world premiere of the asphalt fighters "the Stormbringers," the fastest street bikes in the world. TV stations like DMAX and RTL accompanied the exhibitors for a day while they set up their exhibits as well as during the burn-out on the trade show grounds. There is no question: The motorcycle theme is a burning passion among visitors to the ESSEN MOTOR SHOW.

Last year's exhibition area of 300 square meters is going to be expanded this year. In addition to one-of-a-kind bikes, manufacturers of sporty models will also be specifically addressed. Involvement from race teams as well as a live presentation before an enthusiastic crowd in the motorsports arena are also possible.

German actor Ralf Richter, better known as "Kalle Grabowski" (Bang Boom Bang), will also give the award jury some celebrity support. Launched in 2008. the HELLA Show & Shine Award has become the Olympics of the tuning scene and will introduce 10 outstanding tuning cars in Essen. As the creator of the HELLA Show & Shine Award, the online magazine VAU-MAX.de will once again host the award. Voting can be done both online at VAU-MAX.de as well as on site at the ESSEN MOTOR SHOW. Last year more than 20,000 tuning fans voted. The Verband der Deutschen Automobil Tuner VDAT [Association of German Automobile Tuners] also applauded the new tuning award.

Those interested in participating can register via e-mail, the best-looking and most finely tuned cars are being sought for this year's award. In addition to paint jobs, wheel rims, performance, and refurbished interiors, the jury will also be looking for creative lighting concepts and adherence to traffic safety directives. This year 10 tuning enthusiasts will have the opportunity to see their cars among the highlights of the ESSEN MOTOR SHOW. Visitors to the ESSEN MOTOR SHOW and readers of the VAU-MAX.de magazine will choose the three best cars from among the selected finalists. The owners of the winning cars will be awarded prizes for their creativity.

You find more infos to the Show & Shine Award at

However, we have no intention of resting on our laurels: This year the ESSEN MOTOR SHOW 2010 is relaunching with a new concept, a young team, and fresh ideas. For the ESSEN MOTOR SHOW, relaunching the concept and the show's overall look represents a shift to a higher gear, in other words, we are kicking into sprint mode. The dedicated event organizers have set the goal of becoming the leading European event in the "sports car" sector.

Better interaction and communication between the tuning sector and automobile manufacturers is also a main goal. Sporty or home-tuned models are going to be the focus of this event. Even in the classic car category, sporty cars will enjoy greater representation. In addition, exhibitors can now reserve more than just booth space. This year our customers can expect inexpensive booth rental rates and customized hotel, service, and communications packages. They will also receive comprehensive customer service from our team, from the first inquiry to planning and setting up/closing on site.

Not only the content-based concept of the ESSEN MOTOR SHOW was overhauled, there are also visual changes. With a new logo and new tagline "For Drivers and Dreams," a modern website and passionate advertising themes, the ESSEN MOTOR SHOW is sure to attract attention at this early stage.

Do you want to join us? Contact us now!

Contact

Visitors will be able to get a close-up look at the race cars in the pit lane, which will be set up in Hall 3. Another important program item will be scheduled autograph times during which fans can obtain driver autographs in the driver's paddock, which is also located in Hall 3.

For more information on participating in Track Day, please contact:

Organisation: Karsten Streng, Sponsor Concept, Fon 0172-898 88 44
karsten.streng@sponsorconcept.com

Coordination: Katharina Thol, Messe Essen, Fon 0201-72 44 479