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Tradition meets Technology: BBS at the Essen Motor Show

Tradition meets Technology: BBS at the Essen Motor Show

New Stand, new Hall, new Website, new Names, and everything in one place! A lot is happening at BBS, the world’s premium alloy wheel manufacturer. The Essen Motor Show (November 27th - December 5th / Preview Day: November 26th), will mark the German show debut of BBS as part of the KW automotive Group. The BBS stand (Hall 3, Stand 3A31) will be integrated into the KW marque world in Hall 3. Meanwhile the revised Website: www.bbs.com will also be launched in time for the PS-Festival, a popular event for car enthusiasts in the Ruhr region.

Synonymous with innovation for over 50 years, BBS remains one of the world’s most innovative alloy wheel brands. Thus, it is no surprise that both Formula 1 and NASCAR will exclusively use BBS Motorsport alloy wheels when they transition to the new generation of 18-inch tyres for the coming 2022 season.

Quality and reliability are valued in motorsport and by car enthusiasts. These traditional pillars of the BBS brand are rooted in advanced design and manufacturing processes like forging and flow-forming, as proven countless times in the crucible of international motorsport. Now you can experience the passion with which BBS wheels are designed and manufactured, both first-hand on their stand at the Essen Motor Show, and virtually on the brand-new BBS Homepage.

Performance, Motorsport, Utility and Classic Design

BBS fans all over the world will now find their favourite wheels in four distinct lines. Because optimum performance in both motorsport and road wheels comes from low weight and high strength, BBS bundles its five Y-spoke wheel designs (CI-R, FI-R and SR) under the “Performance Design” label. The BBS CH-R, CH-R II and XR wheels are heirs to the legendary Challenge wheel (BBS CH) that maintains motorsport genes to this day. This is made clear from the lettering on each wheel in the new “Motorsport Design” range.

For normal cars, SUVs or heavy trucks: Typical BBS designs for a wide range of applications and corresponding payloads can be found under the “Utility Design” label, which encompasses the CC-R, TL-A and SX wheels. The timeless BBS LM and Super RS models have influenced trends in the alloy wheel industry for decades, and represent the “Classic Design” category in the new BBS nomenclature.

BBS shows its Colours and asks the Community

Closer to its customers, yet more diverse than ever, BBS is expanding its repertoire in the aftermarket alloy wheel business.

At the Essen Motor Show, BBS enthusiasts will be able to choose their favourite hues from a spectrum of new colours. The new colours are displayed by the ever-popular milled miniature BBS wheels. With luck, you can even win a unique memento at the Show; the star prize is one of the coveted miniature BBS wheels finished in the colour of your choice. Other prizes are one of the limited-edition BBS Snapbacks, with a BBS Fan-Package consisting of two BBS T-Shirts and a BBS Cap as the third and fourth prizes.

Company profile

For almost five decades, the name BBS has stood for passion and sportsmanship cast in metal. Innovative technologies, brilliant design language and production at the highest level are our trademarks. As a leading manufacturer of light alloy wheels for the automotive industry and aftermarket sector, we set standards in design and quality and constantly raise the standards a little higher.

BBS. Established in 1970. With our 50th Anniversary coming next year, the world's best-known premium light-alloy wheel brand kicks off its Jubilee Year celebrations at the SEMA Show in Las Vegas and the Essen Motor Show. Further events, fairs and celebrations are planned for 2020.


In 1970, Heinrich Baumgartner and Klaus Brand founded a small production facility for plastic body parts in the tranquil Black Forest village of Schiltach. Baumgartner - Brand - Schiltach. The initials of the two founders and the place combined to form the company name BBS.


Three years later, the visionary Heinrich Baumgartner developed and manufactured a novel three-piece, lightweight alloy wheel for motorsport applications. Within a few years, this light and strong wheel technology had asserted itself as a pre-requisite for motorsport success. From these roots a company of international repute went from strength-to-strength, the BBS name a synonym for sporty alloy wheels.


The annual SEMA Show in Las Vegas is the world's largest trade fair for car accessories and tuning. This year our exhibition at SEMA can be found in the prestigious Central Hall (Booth # 24219) where their 50th Anniversary logo will be presented along with the world premiers of four aniversary edition wheels. These new designs, the FI-R, CI-R, CH-R II and XR, will each be shown in the limited edition colour satin bronze. The exhibition car on the stand will be a McLaren 570S, wearing BBS FI-R wheels on one side, and BBS LM on the other.


In addition to this uniquely elegant colour, exclusive 50th Anniversary centercaps distinguish the special Jubilee models of the Forged Line, Performance Line and Design Line. The Anniversary wheels from the Performance and Design Lines can be optionally equipped with the patented BBS stainless steel collision protection ring in all available colours.


For the Essen Motor Show, we will debut the above-mentioned Anniversary models along with new colour variations of the XR design. The highlight at our stand in Hall 7 (Stand 7E13) will be the new Porsche 911 Speedster in the “Heritage Edition” fitted with BBS FI-R in the limited edition satin bronze finish. Come and visit us at those great fairs!