Premieres and celebrities on Preview Day and the trade show weekends
The Essen Motor Show has started its 54th round with the Preview Day. Around 500 exhibitors from 13 countries will be showing everything to do with sports cars, tuning & lifestyle, motor sports and classic cars at Messe Essen until December 11. The first day of the spectacle was also marked by numerous innovations: Automobile manufacturer BMW unveiled the new BMW 2 with M Performance Parts together with influencer and TV presenter Jean Pierre Kraemer. Exhibitors H&R and KW Automotive Group also caused a stir, each presenting a tuned version of the electrically powered VW Bulli ID. Buzz.
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