ESSEN MOTOR SHOW STARTS ON THE 50TH LAP FROM THE POLE POSITION
12/01/2017

ESSEN MOTOR SHOW STARTS ON THE 50TH LAP FROM THE POLE POSITION

House lights down, stage lights on: the EMS will ensure the high spirits of car fans and tuners for the 50th time. What began as the "International Sports and Racing Car Exhibition Essen" in 1968 is today the unrivalled performance festival amongst the automobile fairs.

More than 500 exhibitors will present their innovations and premieres at Messe Essen. The participants will include Ford-Werke, Lada, Peugeot, Porsche, Renault, Shelby, Skoda and VW Motorsport. The Japanese makes Lexus and Nissan will be represented via trading partners. The Mercedes FanWorld as well as the tyre manufacturers Continental, Hankook and Toyo Tires will be exhibitors, too.

"You Are What You Drive": Visitors Celebrate the Automobile Lifestyle

TheĀ ESSEN MOTOR SHOW and its exhibitors will fuel the attitudes to life of a new generation of car fans who follow their favourite makes in everyday life, too. At the fair, tuning forges such as JP Performance, Sidney Industries, Simon Motorsport and Vossen Wheels will stand for this new development as representatives. Their makers are the rock stars of the automobile world. There will also be fashion labels such as How deep, Low Madness and Sourkrauts which will bring the automobile lifestyle into the clubs and the wardrobes. Loosely based on the motto: "You Are What You Drive".

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