The return to the more distinct emphasis on the fields of tuning, motor sport, sporty series vehicles and classic cars is meeting with noticeable approval: "From the automobile manufacturers too, there are positive signals about using the Essen Motor Show in future as a platform especially for the presentation of their motor sport activities, sporty model series as well as the vehicle models designed for private motor sportsmen and sportswomen."

"We have thus clearly highlighted our position as the most important performance show in the tuning sector in Europe and as Germany's number-one motor sport fair."

Moreover, it was shown once again: The Essen Motor Show has a public which has an extreme affinity for cars and puts automobile individuality and sportiness right at the top of its list of priorities. Almost without exception, the visitors are interested in motor sport as well. Therefore, the fair in 2010 intends to stress the sporty aspect in all the exhibition sections even more distinctly. Thorwirth: "We will further consolidate our character as the leading 'special-interest fair' in this sector."

"An outdoor event is to be the outstanding dramatic start with which we will set a corresponding tone and will open the fair spectacularly next year," according to Egon Galinnis, Managing Director of Messe Essen. "In this case, drivers and vehicles from the different racing series and motor sport epochs will present themselves live in action." There are also plans for a motor sport conference for racing professionals, technicians, team bosses and drivers.

The 43rd Essen Motor Show will take place at Messe Essen from November 27 to December 5, 2010.