Two of the world's most important events for tuning and motorsport will continue to be partners in the future: The Essen Motor Show and the GT Show are extending their strategic cooperation on a long-term basis until 2028. On the occasion of the signing of the contract in Shanghai, Oliver P. Kuhrt, CEO of Messe Essen, and representatives of the Chinese United Rubber Corporation (CURC) emphasized the importance of the international cooperation of the two trade fairs. China is one of the world's leading growth markets for tuning and motorsport products, while the German tuning industry is known for its technological innovations. As a result, the need for German exhibitors to present their products on the Chinese market is also growing.
This year already showed how both trade fairs can benefit from each other: The Essen Motor Show organized a joint stand for German companies at the GT Show in Suzhou, which was extremely well received. “The interest shown by the Chinese fans was huge and left a lasting impression on us. That’s why we want to offer our customers direct access to the GT Show in the future and gradually expand our strategic partnership over the coming years,” explains Ralf Sawatzki, Project Manager of the Essen Motor Show.
Registration for the upcoming German Pavilion now open
The GT Show is regarded as the central industry event in China and takes place annually in the metropolis of Suzhou, a city of millions in the immediate vicinity of China's economic powerhouse Shanghai. The range of exhibitors includes the Streetcar & High Performance, Off-Road & Outdoors and Car Care & Services segments. The organisers are the China United Rubber Corporation (CURC) and the company Gailian (Suzhou) Exhibition. The next trade fair will take place from March 27 to 29, 2026. Interested exhibitors can find the application documents for the German pavilion at www.essen-motorshow.de. Participation is sponsored by the Federal Ministry for Economic Affairs and Energy.
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