With the new car fragrance product line "Sonax Air Ventures", the car care specialist is starting 2026 by bringing the feeling of legendary roads and places into vehicle interiors. Four attractive fragrance profiles tell their own stories – from Mediterranean joie de vivre to Asian floral splendour and urban lifestyle.

With the four fragrance profiles, Sonax is launching into the world of car fragrances in a special way, as each takes on the individual scent of an iconic route: "Orange + Rosemary" evokes memories of sun-drenched days in Sardinia, "Croissant + Café au Lait" captures the Parisian attitude to life, "Leather + Wild Cactus" recalls the legendary Route 66, while "Cherry Blossom + Green Tea" conjures up the magic of Japanese cherry blossoms.

Inspired by famous routes such as Route 66 in the USA, the Champs-Élysées in Paris or the Sakura Road in Japan, the high-quality car fragrances transform every journey into a sensory travel experience. Each fragrance tells its own story – from Mediterranean joie de vivre to Asian floral splendour and urban lifestyle.

Intense scent that neutralises unpleasant odours
The name "Sonax Air Ventures" stands for a distinct combination of emotion, design and vehicle care expertise. Sonax has been setting standards in material-friendly interior care for decades, and in the research and development of its "Air Ventures", too, it has consistently focussed on effectiveness, yield and compatibility. The high-quality car fragrance series ensures an intensely and pleasantly fragrant atmosphere and at the same time neutralises unpleasant odours such as smoke, animals or perspiration. The formula is particularly economical – just a few sprays are enough to provide scent for the entire interior – and, as usual with Sonax, is gentle on all common surfaces.

In 2025, the Neuburg-based car care specialist SONAX celebrated its 75th anniversary. The first products under the SONAX brand name hit the market in 1950. Since then, the brand has become synonymous with premium car care products like no other. SONAX is currently shaping the next chapter of its success story with pioneering expansion activities, young talents across all business areas, and a continuously evolving brand philosophy.

"We are very proud of the successful history of our corporate group, which my great-grandfather founded and which my grandfather and father developed further with creativity and dedication. However, our focus is clearly on the future – on the fans and customers of today and tomorrow," emphasizes Manfred Hoffmann, managing partner of SONAX GmbH. "The foundations for the future have been laid. With our expertise, modern brand presence, and high-performance infrastructure in research, development, production, and logistics, we are well-positioned for continued competitiveness and growth in the years ahead."

The Engine of Success: Expertise and Innovative Products

The driving force behind SONAX’s success is the comprehensive expertise that powers its robust product portfolio. This includes unique innovations in paint care, manual interior and exterior vehicle cleaning, winter products, and the "Bike" and "Caravan" product lines. Additionally, SONAX offers a proven range of products for commercial vehicle care, car wash applications, professional detailing services, and various industrial uses, making it one of the most versatile umbrella brands in the market today.

A Premium Brand for Car Care

On May 11, 1949, the SONAX brand was registered and legally protected. Since then, it has grown into a global brand with revenues exceeding 160 million euros in 2024. SONAX products are available throughout Europe and on every continent – in a total of 110 countries.