Two of the world's most important events for tuning and motorsport will continue to be partners in the future: The Essen Motor Show and the GT Show are extending their strategic cooperation on a long-term basis until 2028. On the occasion of the signing of the contract in Shanghai, Oliver P. Kuhrt, CEO of Messe Essen, and representatives of the Chinese United Rubber Corporation (CURC) emphasized the importance of the international cooperation of the two trade fairs. China is one of the world's leading growth markets for tuning and motorsport products, while the German tuning industry is known for its technological innovations. As a result, the need for German exhibitors to present their products on the Chinese market is also growing.
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