Osterwaldstr. 10
DE 80805 München

Company profile

Giving Wings to People and Ideas.
This drives us. Since 1987.
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks.