As the world’s largest specialist for automotive aftermarket and performance parts for the Audi, VW, Seat, CUPRA and Skoda brands, the name ABT Sportsline is world-renowned. The product line ranges from more engine power to body kits, over suspensions and interior design, to an extensive collection of alloy wheels. However, the Bavaria-based company, which has its roots in 1896, stands for much more. Today, several attractive subsidiaries with a total of 210 employees join forces under the umbrella of the ABT Group. In doing so, they elegantly combine innovation and tradition. When it comes to drivetrain technology, the German company always has its finger on the pulse of the times: through ABT e-Line GmbH, the areas of electric and alternative mobility are covered as a further strong pillar of the company. And of course ABT Sportsline also stands for top-level motorsport, as it always has. This is demonstrated by the success story in the DTM, which continues right up to the present day, as well as the current involvement in the forward-looking electric racing series Extreme E and Formula E.
At the cutting edge of technology since 1896
The roots of ABT Sportsline go back to a farrier’s shop which was founded in Kempten, Bavaria, in 1896. Their most innovative product: A carriage which, thanks to a clever folding mechanism, could be used as a sled. Soon after, the focus turned to motor vehicles: From approx. 1920 on, AUTO-ABT sold and repaired the former brands, which later gave birth to the Audi AG. This set the stage for the company’s situation today. In 1950, Johann Abt, the founder’s grandson, won his first car race and laid the foundation for the company’s racing activities. But he also enjoyed fast cars in everyday life. For this reason he founded ABT Tuning in 1967, in 1978 he tuned the first VW Golf and already in 1980 he brought the first chip tuning product to the market. After that, things went very quickly. Finally, in 1991, the new prestigious company headquarters, which also includes an own museum, were established in the “Johann Abt”-Street. In 2014, a motor sport center was added.
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